Blue jeans, curiosity and origins of a star that has made history through his strange workings that started back in the 19th century.
Blue jeans have gained a lot of popularity as the best-selling clothing of all time. This curiosity can only be addressed through the works of James Sullivan, in his book that describes blue jeans as a depiction of a cultural history bringing to light an American icon.
The history of jeans has become extremely ubiquitous as jeans are found with almost everyone including those who are conscious about fashion to little boys, the dirt poor, motorcyclists, the filthy rich to grown women.
According to Sullivan, jeans can now be viewed as a real embodiment of two centuries characterized by ideas and the myths concerning the American culture. He further argues that blue jeans function as the real canvases for two highly treasured national values of rebellion and creativity.
The fortunes associated with the history of jeans can be traced to the heady combination of big business and celebrity.
The denim industry that is responsible for this archetypal garment is closely linked to Levi Strauss, who has come to be regarded as the granddaddy of all jeans categories.
However, the actual originator of denim work paints remains unknown to date.
Strauss was a German born merchant who played a crucial role in reinforcing the pockets of denim works using copper rivets. The durability for such works was then enhanced and this was a great attraction to those who were mining the California gold rush.
The works of Strauss was patented in 1873 and from that time onwards, hostile competition from other innovators arose. The stiff competition was especially received from the Lee Company, which became the standard blue jean in 1927. The standard blue jean company is responsible for inventing the zipper.
The very first targeted clients for denim were miners and farmers. With time, jeans began to extend far broader. The turning point was during the Wild West vision that was characterized by lots of romance that saw the wealthier population embrace the new idea of American imagination. This was taking place in the 20th century and the public became highly infatuated when Levi posted sales turnover of about $4.2 million from the sale of the garment initially thought to be a cowboy garment.
Later on in 1935, Lady Levi’s was included by this company to its line of products, therefore creating real Western chic who could easily be accessed to both men and women. This marked the rebirth of a fashion legend.
Blue jeans lay bare and at the same time foster the aspirations of Americans. Just like it was during the days of Strauss and the gold miners, consumers who hinge their denim drive for selections on adorable cinema icons envision about trading their lives for brighter brand new model. This profoundly confirms the American belief that they can put down their history and do new inventions. When it comes to designers of each and every generation, the gold mine has always been referred to as the mythical place of origin for blue jeans.